It sounds odd to say... but MSRP is considered a "good deal" for these vehicles in my area! Many dealers are also adding forced options at inflated prices while others are simply jacking up the price. It's not as bad as last year, and depending on your area there may be one or two dealerships that will treat you fairly and "only" charge MSRP. I have heard of a couple of people getting some minor freebies thrown in, but haven't seen alot of budging on the price.
Having said all that, I still feel that MSRP is a fair price for this SUV. I paid more for my Lexus RX300 and it doesn't have Navigation.