I worked get 36997 for a base, sounds ok deal?
Or you think tech is better and can negotiated easier?
A really good deal is usually $300-1000 over the actual dealer cost.
Dealer cost on a 2013 MDX base is currently invoice ($40,092) minus holdback ($866) minus incentives ($2,500), or $36,726. So yes, $36,997 sounds like an excellent deal.
Dealer cost on a 2013 MDX Technology is currently invoice ($43,455) minus holdback ($940) minus incentives ($2,500), or $40,115. So by shopping around and negotiating you should be able to get one for $40,500-41,000.
Whether it's worth paying $3,400 or so more for the Technology package, which includes nav, parking camera, and a much better audio system, is up to you.
(I know I posted above that incentives on the 2013 MDX were $1,500 but they raised them and they're now $2500.)